Coca-Cola’s subsidiary in India and its partners have completed 16 Rainwater
harvesting projects in the central Indian state of Madhya Pradesh which covers the business of the Indian food industry.
The projects have the combined capacity to harvest 36 lakh liters (3.6 million liters) of rainwater annually,benefiting the schools and surrounding communities.
“Rain water harvesting has emerged as a viable option to redirect rainwater into the ground,which otherwise goes waste,” said Dr. Saleem Romani,former chairman of the Central Ground Water Board. “We need to persuade more people and society at large to take up rain water harvesting projects.”
But the project isn’t a first. Coca-Cola and its bottling partners have installed more than 500 rain water harvesting projects in 22 states in the country,in an effort to contribute to better water management.
In other environmental efforts,Coke and its bottling partners said last month all their new vending machines and coolers are expected to be hydrofluorocarbon-free (HFC) by 2015. The move to HFC-free refrigeration is expected to reduce the equipment’s direct greenhouse gas emissions by 99 percent.
Well done Coca-Cola!